Goldfarb Consultants

Identity area

Type of entity

Corporate body

Authorized form of name

Goldfarb Consultants

Parallel form(s) of name

Standardized form(s) of name according to other rules

Other form(s) of name

Identifiers for corporate bodies

Description area

Dates of existence

1965-

History

Goldfarb Consultants was established in 1965. Its primary activities focus on marketing, polling and advertising. Its customers have included a diverse group of private-sector companies, as well as the federal and provincial Liberal parties of Canada. Goldfarb Consultants provides both corporate and political clients with a reading of the public mood and a prescription for how best to optimize it. Martin Goldfarb, the founder of Goldfarb Consultants, was the first Canadian pollster to expand on traditional research methods by de-emphasizing the use of quantitative research (the gathering and compilation of numbers), and emphasizing qualitative research analysis. The qualitative research approach involves intensive questioning of specific focus groups about specific issues. By interpreting the focus groups' answers, a set of assumptions is made about the probable behaviour of the people, either as voters or consumers.

Places

Legal status

Functions, occupations and activities

Mandates/sources of authority

Internal structures/genealogy

General context

Relationships area

Access points area

Occupations

Control area

Authority record identifier

Institution identifier

Rules and/or conventions used

Status

Final

Level of detail

Full

Dates of creation, revision and deletion

2014/06/24 Migrated to AtoM.
2019/02/13 KCP. Added VIAF.

Language(s)

  • English

Script(s)

Sources

Maintenance notes

  • Clipboard

  • Export

  • EAC