Zone du titre et de la mention de responsabilité
Titre propre
Goldfarb Consultants fonds
Dénomination générale des documents
- Document textuel
- Images en mouvement
Titre parallèle
Compléments du titre
Mentions de responsabilité du titre
Notes du titre
Niveau de description
Fonds
Cote
Mention d'édition
Mentions de responsabilité relatives à l'édition
Mention d'échelle (cartographique)
Mention de projection (cartographique)
Mention des coordonnées (cartographiques)
Mention d'échelle (architecturale)
Juridiction responsable et dénomination (philatélique)
Zone des dates de production
Date(s)
Zone de description matérielle
Description matérielle
16.0 m of textual records
18 videocassettes
3 CD ROMs
Titre propre de la collection
Titres parallèles de la collection
Compléments du titre de la collection
Mention de responsabilité relative à la collection
Numérotation à l'intérieur de la collection
Note sur la collection
Zone de la description archivistique
Nom du producteur
Histoire administrative
Goldfarb Consultants was established in 1965. Its primary activities focus on marketing, polling and advertising. Its customers have included a diverse group of private-sector companies, as well as the federal and provincial Liberal parties of Canada. Goldfarb Consultants provides both corporate and political clients with a reading of the public mood and a prescription for how best to optimize it. Martin Goldfarb, the founder of Goldfarb Consultants, was the first Canadian pollster to expand on traditional research methods by de-emphasizing the use of quantitative research (the gathering and compilation of numbers), and emphasizing qualitative research analysis. The qualitative research approach involves intensive questioning of specific focus groups about specific issues. By interpreting the focus groups' answers, a set of assumptions is made about the probable behaviour of the people, either as voters or consumers.
Historique de la conservation
Portée et contenu
The fonds consists of records pertaining to the activities of Goldfarb Consultants and include research reports, printouts, questionnaires and administrative files. They can be used in conjunction with each other: the responses in the questionnaires are analysed in the research reports; the printouts are the raw data results of the questionnaires; and the administrative files provide additional documentation related to a particular research topic. With a few exceptions the projects included in the fonds were undertaken for federal or provincial political parties or governments.
The fonds is organized into the following series:
Zone des notes
État de conservation
Source immédiate d'acquisition
Classement
Langue des documents
Écriture des documents
Localisation des originaux
Disponibilité d'autres formats
Restrictions d'accès
No restrictions on access. Data files are available for use at the Institute for Social Research at York University.
Délais d'utilisation, de reproduction et de publication
Instruments de recherche
File list appended as PDF document.
Générer l'instrument de recherche
Éléments associés
Accruals
The fonds comprises the following accession: 1997-046. Further accruals are expected.
Identifiant(s) alternatif(s)
Zone du numéro normalisé
Numéro normalisé
Mots-clés
Mots-clés - Sujets
Mots-clés - Lieux
Mots-clés - Noms
Mots-clés - Genre
Zone du contrôle
Statut
Finale
Niveau de détail
Complet
Dates de production, de révision et de suppression
2002/04/04 Jizi Chen:. (Creation)
2002/04/04 Awaiting review by the Data Collection Archivist
2003/04/09 Shannon MacDonald. Added URL for online finding aid. Updated wording on access restrictions, accruals, finding aid.
2003/04/09 Shannon MacDonald. Added series info.
2014/07/22 Migrated to AtoM
2019/02/13 KCP. Post-migration metadata clean-up. Addition of GMD and accession numbers. Uploaded PDF finding aid.